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A complete guide to geomarketing, a book that fills a void in the Italian information landscape.
Geomarketing puts together the potential of geography with the aspects of marketing, thus introducing geographic parameters in the interpretation of market and communication phenomena. In short it can help in answering key questions such as: where to place a new branch for production activity:,where consumers of a given target are located, where are located the competitors, where are located potential customers. The book is dedicated to those professional figures who do not have a specific technical skill and intend to provide all the information useful to understand whether geomarketing can be a valuable support to their business. For this reason components, main suppliers and the operating methods for starting a geomarketing project are here described, Several case studies of projects in private companies and public administrations are presented highlighting motivations, goals, technologies and results obtained.
It also includes a DVD that contains many useful resources: movies, documents, articles, links to web resources and countless webinars and podcasts to find out more about the various topics being dealt with.
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